Attention spans are shrinking. If you want readers, you need to be quick, clear, and precise. I craft sharp, compelling copy to nab readers before they ﬂitter off.
I have a background in journalism, technical knowledge of digital authoring tools, and a knack for clear communication. I know how to reach creative professionals or consumers and translate technical jargon into painless prose. I write customer success stories, website copy, product guides, corporate communications, and direct marketing material. My current clients include Apple, Inc., FileMaker, Logitech, B&H Photo, Black & White Designs, GRAND Creative, and others.
Writer, Marketing and PR, Self-employed Oakland, CA 2003-Present
Promote pro-level applications and hardware through customer success stories, distill complex technical specs into digestible info for real-world customers, and deliver corporate messages to the public through written materials. Employ multiple writing styles and voices to touch target markets, from corporations to consumers.
Proﬁle creative professionals for Apple Pro Site and craft copy, including newsletters, web materials, and product guides.
Health, nutrition, and travel articles, plus buyer’s guides.
Bento user proﬁles for FileMaker site.
B&H Photo 2008-Present
Proﬁles and technical articles for B&H Student Buyer’s Guide, comprehensive Photography Lighting Guide.
Product copy and feature-length technical articles for Logitech website. Press releases for Logitech U.S.
Product copy for Palm online store, direct-marketing newsletters, web copy for smartphones.
Staff Writer and Photographer, Solano Magazine Fairﬁeld, CA 2005-2006
Features, proﬁles, reviews, travel pieces, in-depth coverage of local issues. Honed writing style, interview, research, and photography skills. Mastered photo editing and page layout software.
Reporter, Benicia Herald Newspaper Benicia, CA 2002-2004
Two stories a day, plus news briefs. Two years of journalism boot camp at daily paper. Covered schools and local politics. Learned to write quickly and accurately under pressure. Also assisted with design and production.
Writer/Web Designer, Paratas El Granada, CA 2001-2002
Designed, built, and wrote websites for local businesses. Expanded knowledge of Web coding and learned how to market products and services to businesses and consumers.
San Francisco State University, San Francisco, CA — BA Journalism, 2000
• Digital photography • Digital Video • Pages • Word • Aperture • Final Cut Studio • Photoshop • Illustrator • InDesign • Dreamweaver • HTML • CSS